For a year, Mareen Burk watched her bikinis on the surfboard as they went out and faded. Now she designs swimwear with her own label, which puts her in shape and stays it herself.
An old apartment in Eimsbüttel, creaking floorboards, a balcony door is open.A warm summer wind sweeps over colorful fabric samples, color cards and drawings, which merge on a wall in the living room to form a loose moodboard.A surfboard leans casually against the wall, as if the sea lay outside and not the Eppendorfer route.Two dozens of bikinis and bathing suits are hanging next to a simple iron bar.
Mareen Burk – black-dark blue-white patterned bomber jacket, knee-length skirt, barefoot – takes out her bestseller, the “Seabody”.A reversible swimsuit, on one side black and white, on the other white-gray, with a deep back cut and a straight neckline at the collarbone.”I do not think of my swimwear as a swimwear.On many models I take cuts of favorite tops that sit well and look good. ”
And certainly she does not think politically.No customer has ever come to ask for a Burkini.Only one person sometimes addresses the subject.Her Turkish vegetable trader around the corner sometimes greeted her cheerfully with her last name: “When is Burkinis finally?”
But otherwise, “A woman who is looking for a Burkini does not come to me.This piece of clothing is not about fashion.A craftsman is not looking for a Blaumann with the designer . “Four years ago, the Wahlhamburgerin founded her label Mymarini – whose name is composed of the English mine, Mar, Spanish for the sea, and the ending of Bikini.For the 33-year-old, Mymarini is a success that “fell into her lap”.Meanwhile her swimwear sells far beyond Germany’s borders.Essentially through the Onlineshop (the store is in the house of the mother in the Black Forest), but after a trade fair presentation in Paris, the number of shops ordered by the Hamburgers is also growing.The sites are constantly updated on the homepage.
The fabrics are taken from Italy.This is a special eco-polyamide fiber, whose production requires less than half of water than for conventional fabrics and which, in addition, does not require any color sealer or other chemical additives.
After all, environmental compatibility and sustainability points, which were important to the designer from the outset.”I have been living on the sea for a year.When I ran through my business plan in my head, I knew that the protection of resources must play an important role. “But also a role in the best sense.The quality is reflected in the price: About 200 euros costs a bikini or a bathing suit.The high demand does not stop this.”The fact that the parts can be used and have a long shelf life offer added value,” explains Burk.Like the idea for her label, this was also a side effect that was not intended.In order to be able to dispense with the unsightly, skin-colored and scratching fodder, the cross-country girl decided to a two-layer cut, which finally turned out to be a mini-shape effect.”My client is attracted to my swimwear and self-confidence.I think that’s what makes the difference. ”
However, she came across the idea of developing her own bathing line line rather randomly – during a Sabbatical year.Born in Freiburg, she completed a graphic design training after graduating from high school.A second-hand bag , which her mother had given her, literally dragged her to Hamburg.”She was so cool.For me it was clear: I want to work with this label, no matter what. “At the beginning of the 20th, she introduced herself to the designer Katharina Hovman, where she worked herself up from the intern to the sales department.
Just before her 30th birthday, she decided to take a break.She followed a wish that has always haunted her: How much better will I be in surfing when I am in a place where I can surf daily?With a Spanish course, she gave the project the necessary training and eventually landed in Santa Marta, Palomino, Colombia.Lived there in a simple cottage, fed by what the sea and nature offered and surfs, every day.In the face of badly fitting swimsuits and bikinis, which lost shape and color after only a few weeks, she came up with the idea of designing bathing suits herself.With a business plan in her head and a few sketches in the backpack she went back to Germany to the first own collection.
Their medium-term plan is to make the sale of Mymarini so broad that it operates independently of the European summer season .She also wants to establish her label in Australia, South Africa and the USA.Your dream?”He’s down on the street,” she says, leaning over her balcony. With the camper, she and her friend Willi, who has now joined Mymarini, are leaving half of the year’s coastlines.With it: her surfboard course and laptop.In the late summer, when the tourists are back home, it goes for two and a half months to Tarifa, the southernmost tip of Europe.Direction Bikiniwetter.
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