The Cell Phones in Use, 36 Percent Are Smartphones

Percentage of cell phones with web access, and applications in the country is lower than that found in other emerging countries.

Of the total number of smart phones in use in Brazil, nearly four out of ten are smart phones, according to new data from Nielsen released on Thursday (17). With 36% of the total, these more advanced devices with web access and applications are in second place among the most used cell phones, even losing to the basic phones, representing 44% of the total in the country.

The Nielsen study also shows that the number of mobile phone users of intermediate level, that do not have open operating system, but allow access to the web and social networking applications, represent 21% of the total.

Some manufacturers call these devices of input, since smart phones represent the users ‘ search for a more advanced phone, but that has cheaper price.

The data published by Nielsen are for the first half of 2012, so the amount of smart phones in Brazil can be even higher. With the percentage of almost 40% of smart phones, Brazil is in third place among the emerging countries, the so-called BRICs, which bring together China, India and Russia.

China is the only country among the four analyzed that has highest percentage of smartphones than basic cellphones. There, 66% of mobile phone users have a smartphone, 25% have a basic cell phone and cell phone 9% have an intermediary. In Russia, the percentage of smartphone users is similar to that of Brazil: 37%. The basic mobile phone users still represent 51% of the total.

Among the BRICs, India is the country that presents the least number of smart phone users in relation to total cellular users, with only 10%. In total, 80% of Indians have phone have a basic instrument, which allows you to make calls and send text messages (SMS).

The study represents an estimate of the market, since the Nielsen was based on interviews in the countries cited for getting the data. In China and Russia, 3900 people were interviewed; in India, 3900 people; and in Brazil, 1000 people were consulted. All respondents have age 16 years or more.

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