In today’s economic climate, save every penny has become a national pastime. But people still open their wallets for a product: smartphones.Sales of BlackBerrys, iPhones and other smart phones models has increased and should rise about of 25% this year, according to the research firm Gartner. Widely anticipated models such as the Palm Pre, which hit the market on Saturday, will help fuel this growth. Meanwhile, the total number of sales of cell phones must fall.
The increase in the sale of smartphones seem to happen because of the trend that requires improvements in technologies, which remains firm despite the crisis. In addition, as happens in adoption of new technologies, the history of the smartphone is connected both with the sociology and psychology of the consumer with chips, bytes and bandwidth.
To a growing sector of the population, the expectation is that a person can be found almost instantly by email. The smartphone, according to analysts, is the instrument of this connectivity-and so worth the cost, both as a communication tool and as a status symbol.
“The social norm is that you should answer an email within a few hours,” said David e. Meyer, professor of psychology at the University of Michigan. “If you don’t, if assumes you is outside the social contract or you don’t like the person who wrote”.
The spread of these social prerogatives can signal a technological change that echoes the proliferation of e-mail itself for more than a decade. At some point in the years 1990, became socially unacceptable (at least to some people) do not have an email.
Smartphones are not cheap, especially at a time of economic crisis. These cell phones, even with routine discounts offered by operators, generally cost between $ $100 and $ $300 (u.s.), while the data transmission plans vary between $ $80 and $ $100 a month.
But the recent conversion to smartphones happens between people who are counting the pennies, including many unemployed.
The wave of smartphones, according to industry analysts, should continue to grow. The room for profits is enormous because, although high, the sale of the appliances still represents only a quarter of the total sales of cell phones in the United States this year.
Al addition, along with the Palm Pre, numerous other devices should hit the market this year from Apple, RIM, Nokia, Microsoft, Google and others.
Read more about smart phones in ElectronicsEncyclopedia.