Nokia, with Symbian, and Research in Motion (RIM), with the operating system for BlackBerry, lead in the Brazilian market
Claudia Tozetto, IG São Paulo
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The Brazilian cellular market is still a small fraction of the global cellular market which, according to Gartner, finished the second quarter of 2010 with 325.6 million of units sold. In the case of smartphones, the situation is the same: in Brazil, 1,060,000 of smartphones were sold in the same period against 61.8 million worldwide.
Nevertheless, manufacturers of these appliances fight to consolidate in the market. For this, they bring more and faster the more advanced models launched abroad. Check below the ranking of the top five smartphone manufacturers in Brazil according to consulting Gartner and what news they keep for the next few months:
Largest manufacturer of mobile phones worldwide, Nokia also appears in the first position among the largest smartphone manufacturers located in Brazil. The company offers handset models with three different operating systems: Symbian, present in 54.9% of mobile phones sold in Brazil, Maemo and MeeGo, an open operating system developed together by Nokia and Intel. The user can download applications that are compatible with all of these platforms from the Ovi store, Nokia’s application store.
According to Marcelo Gonçalves, product manager of Nokia, by the end of the year a new smartphone will arrive in Brazil. The N8 has 3.5 inch touch screen, 12-megapixel camera and allows you to upload direct photos to social networks, in addition to rotating the new version of the operating system, Symbian 3. In addition to this handset, in August Nokia launched the N900 in the country, which comes with Maemo operating system. It comes with Qwerty keypad and has 5-inch camera. The suggested price is R $1,699.
Most BlackBerry users in Brazil are business executives, but RIM is trying to change the image of “corporate smartphone,” says Elia San Miguel, Gartner telecommunications analyst. “They still don’t have an operating system with the IPhone’s appeal or Android.” The large number of corporate users, however, yielded to RIM the second rank of the ranking, with 22.1% of the market.
The smartphone model manufactured by the most anticipated kidney is currently the Torch 9800. It was launched in early August in the United States and will come with the new version of the brand’s operating system, the BlackBerry OS 6. The Torch features 3.2 inch touch screen, 5-megapixel camera and allows you to install downloaded apps from BlackBerry App World. It is only available in the United States for US $199 and a two-year contract with the carrier.
In Brazil, consumers find the iphone, Apple’s unique smartphone, still in three versions: a 3g, 3GS and the newly released iphone 4. The latest version of the appliance came to Brazil this month, after facing controversy in the United States because of antenna failures. Currently, Apple owns 8.5% of the Brazilian smartphone market. Users can download applications (paid or not) through the App Store.
In addition to measuring 24% less than the 3GS version, the IPhone 4 is made of easy caring biothane glass and has a metal ring that involves the sides of the appliance, which also operates as an antenna for Bluetooth, Wi-Fi and 3g cellular network. In Brazil, the unlocked appliance arrives in two models: with 16 GB, it costs R $1,799; And with 32 GB, R $2,099. The price may vary according to the allowance offered by the carriers.
The company has already launched seven smartphone models in the country, being four of them with Android operating system, developed by Google. Most of the handsets have touchscreens, allows you to receive e-mails and access social networks, photographic cameras with high resolution and comes with the Motoblur service, which centralizes all user contacts (whether phones, emails, or social networking) in a single contact interface.
Users can download applications through the Android Market, the Google application store, which already offers more than 60000 applications. The company has released the update to Android 2.2, or Froyo, only for one handset, the Milestone. Users of Backflip, Quench and Dext devices continue with the 1.5 version of Android due to hardware limitations, according to the manufacturer.
Samsung also bets on Google’s Android, and so has created a line of smartphones called Galaxy. The Galaxy S, most advanced smartphone launched this month in Brazil, has four-inch screen with AMOLED technology, 1 GHz processor, Android version 2.1 (with upgrade to 2.2 soon) and digital TV, feature developed exclusively for Brazil. The unlocked appliance costs R $2,399.
The manufacturer also maintains a line of mobilephones with its own operating system, called Bada. The first mobile with this operating system, the Wave S8500, came to Brazil recently and, like the Galaxy S, has 3.3 inch AMOLED screen. By using its own operating system, Samsung’s virtual store still offers few applications: about 400.