After Nikon, it was the turn of Samsung, at its opening conference of the IFA, 2012, to unveil its compact Android, Galaxy Camera. A trend that reflects a need to evolve the world of traditional photography.
“The best camera, is the one we have with you. This quote attributed to the American photographer Chase Jarvis illustrates perfectly the success of smartphones and photo applications type Instagram: If the reflex is powerful, it is bulky and the compact is often in the bag, always a step late. In the face of these two devices only for the photo, the smartphone is, itself, at hand, or even already in hand. Is he the first to trigger the day of the shooting of the Empire State Building, on August 25.
The announcement in just 10 days of two devices photo system Android – the Nikon CoolPix S800c and Samsung Galaxy Camera – shows that the camera manufacturers have become aware of the need to evolve. These two smart compact illustrate the turning point important to which photography is doing face: the camera must be with us all the time, it must be artistically satisfying and, above all, it must be connected to encroach upon the territory of smartphones.
However, at the present time, Nikon and Samsung did a half not, because ultimately the compact and the smartphone will have to merge. Worse, he stumbles twice. On the one hand, in not solving the problem of the two separate devices to have in his pocket. On the other hand, and it’s boring, by imposing on the really mobile user to a 3G or 4G additional subscription to share his photos from his camera connected.
The big mix
By failing to offer a device that is both a true smartphone and a true compact, Samsung misses the ‘perfect ‘. Yet, we feel that the Korean giant has understood only after the phone, emails or even the agenda, photography was the next link to take the plunge. Between the smartphone “that I need” and the complete camera (with zoom and a true sensor) ‘I want’, there will be more choices to make: I have everything in one device.
Is this relative timidity related to the understandable fear of Samsung to swallow two markets on which it is not only present, but growing? For example, in France, Samsung is now fourth or fifth place for the compact market. He’s certainly behind the historical actors, that are Nikon and Canon, and newcomers of the electronics are Panasonic and Sony. But in front of Fujifilm, Olympus, Pentax and Casio.
Smartcameras: advantage (technical) at the electronics
In our consumerist time where the absolute quality research has been supplanted by the search for sufficient quality, engineers brands have a serious advantage over the development of these future “smartcameras.
Because the optical expertise of traditional opticians – Canon, Nikon, Olympus, Pentax, etc. – obtained according to the decades ends up facing the rise of software corrections. There is no need to develop a perfect perspective: a perspective and a good corrections are sufficient to deliver beautiful images.
The big names in the electronics – Samsung, Sony – mark so the first point through their masteries on manufacturing of the components (sensors, screens, etc.) and in the development of software to smartphones. The evidence: Sony reigns supreme already in the world of iPhone 4s in the Nikon D800) (sensors when the Samsung Galaxy Camera takes the best on the CoolPix S800c side sheet: latest version of Android, mastery of the Google OS with Touchwiz, larger screen and more powerful interface, built-in zoom twice higher, chip 3 g or 4G integrated etc.
But everything is not played, and it remains to other brands some levers which, in particular, power marketing, in order to weigh in the balance.
The camera must adapt
During the October 2011 edition of the exhibition of photography in Paris, a manager of Canon France swept with a wave of hand the threat of smartphones and their applications: “I don’t take it as a threat, but as a boon. Fifteen years ago, photography was a practice at the limit of the square, it was a crazy to put cameras in the hands of young people. Today, everyone has a camera – the smartphone. «And it necessarily has a proportion of users who will be frustrated limits of the smartphone (Editor’s Note: size of the sensor, optics, etc.) and who will eventually turn to a real camera»
If this does not appear if simple – the brands of cameras are at risk to miss the turning points of connectivity and the application area – one thing seems certain: the more amateur photographers will be important, more the proportion of them wishing to go further with a “serious” camera will weigh heavy.
Do not stay out like Kodak, to the world of photography, rather conservative, accepts to evolve along with the uses of users.
“We are all artists.
This slogan, which is eminently wrong, is rehashed in various forms in order to convince us that anyone with current tools, can become a great photographer (Instagram), a renowned singer (American Idol), etc. Truth is more cruel – tops leaders are already leaders, the best photographers of Instagram are the hard-working, or even photographers already pros, etc.-, but the truth doesn’t matter: it is not to become the best photographer in the world, but to have the impression of being a good photographer.
This satisfaction provided by the various software through more or less automatic effects-aging, massive vignetting, miniature effect, time lapse, etc-just to please the user, to make illusion. Social media plays an important role in this need because while we spend more and more time on Facebook and others, the flow of information from these networks gripe about the traditional channels – press, TV, radio. The images circulating must therefore respect the codes of the media world: (real or perceived) quality and instantaneity.